Visitors Count
This page has data on the number of visitors we get each night at Mallory Square. The lower charts also include data about Keys tourism in general.
Daily Foot Traffic With Tourism Layers
Flawed Data days are hidden unless Include Flawed Data days is checked.
Mallory Square Total Clicks
Mallory Square Clicks Per Minute
Custom formula
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scaled_visible_average uses the current visible monthly factors with their Scale and Add to each value settings.
Aliases: cruise ship = cruise_passengers, traffic = mallory_all_day.
Predicted Sunset Attendance Seasonal: Attendance Factors
Linear Regression (Makes Predictions) settings
Foot Traffic HeatmapNumber of moments with visitor count over the threshold on the average day Expand to load half-month traffic density
Loading will start when this section opens.
Attendance FactorsCan be used to seasonally adjust Sunset Attendance predictions in the Long Term Monthly Tourism Data chart
DayVsWeek compares each Sunset Attendance value with the average of the previous 7 available days. MonthVsYear compares each monthly Sunset Attendance average with the nearest available 12-month baseline, using prior months first and following months when needed. Flawed Data dates are excluded from these factors. The displayed factors are normalized so the strongest weekday and strongest month are each 100%. Current scope: 2021-04-03 through 2026-07-26.
| Factor | Mon | Tue | Wed | Thu | Fri | Sat | Sun |
|---|---|---|---|---|---|---|---|
| DayVsWeek | 90% | 93% | 90% | 90% | 94% | 100% | 89% |
| Factor | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MonthVsYear | 63% | 90% | 69% | 69% | 76% | 69% | 56% | 64% | 76% | 100% |
Show attendance factor details
| Factor | Period | Records | Sum Of Factors | Attendance Factor | Average Baseline Size | Completeness |
|---|---|---|---|---|---|---|
| DayVsWeek | Monday | 50 | 4,925% | 90% | 6.9 days | Incomplete: some rows used fewer than 7 prior days |
| DayVsWeek | Tuesday | 51 | 5,168% | 93% | 6.9 days | Incomplete: some rows used fewer than 7 prior days |
| DayVsWeek | Wednesday | 50 | 4,912% | 90% | 6.9 days | Incomplete: some rows used fewer than 7 prior days |
| DayVsWeek | Thursday | 49 | 4,801% | 90% | 7.0 days | Incomplete: some rows used fewer than 7 prior days |
| DayVsWeek | Friday | 47 | 4,818% | 94% | 7.0 days | Incomplete: some rows used fewer than 7 prior days |
| DayVsWeek | Saturday | 47 | 5,124% | 100% | 7.0 days | Complete 7-day baselines |
| DayVsWeek | Sunday | 47 | 4,556% | 89% | 6.9 days | Incomplete: some rows used fewer than 7 prior days |
| MonthVsYear | January | 1 | 87% | 63% | 12.0 months | Complete 12-month baselines |
| MonthVsYear | April | 1 | 125% | 90% | 12.0 months | Complete 12-month baselines |
| MonthVsYear | May | 2 | 191% | 69% | 12.0 months | Complete 12-month baselines |
| MonthVsYear | June | 2 | 191% | 69% | 12.0 months | Complete 12-month baselines |
| MonthVsYear | July | 2 | 209% | 76% | 12.0 months | Complete 12-month baselines |
| MonthVsYear | August | 1 | 95% | 69% | 12.0 months | Complete 12-month baselines |
| MonthVsYear | September | 1 | 77% | 56% | 12.0 months | Complete 12-month baselines |
| MonthVsYear | October | 1 | 88% | 64% | 12.0 months | Complete 12-month baselines |
| MonthVsYear | November | 1 | 105% | 76% | 12.0 months | Complete 12-month baselines |
| MonthVsYear | December | 1 | 138% | 100% | 12.0 months | Complete 12-month baselines |
Table of daily dataDate range set in Daily Foot Traffic Settings
| Date | Sunset | Total People / Clicks | Sunset +/-2 Hours | Mallory 4 AM-2 PM (2.60 avg) | Sunset Attendance vs Weekday Average | % Of Weekly Visitors | 2 Hours Before Sunset | 2 Hours After Sunset | 10-Min Exit Spike | % Of Daily Traffic During Sunset Attendance | Median Before Sunset | Median After Sunset | FDOT Northbound | FDOT Southbound | FDOT South - North | FDOT 3-Day South - North |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-05-26 Tuesday | 8:09 PM | 1720 | 826 | 464 | 90.7% of avg Tue | 619 | 207 | 78 | 48% | 7:30 PM | 8:30 PM | 21,686 | 21,040 | -646 | -2,732 | |
| 2026-05-27 Wednesday | 8:10 PM | 1526 | 792 | 449 | 92% of avg Wed | 578 | 214 | 67 | 51.9% | 7:31 PM | 8:21 PM | 22,075 | 21,521 | -554 | -1,981 | |
| 2026-05-28 Thursday | 8:11 PM | 1567 | 1064 | 280 | 105.8% of avg Thu | 654 | 410 | 131 | 67.9% | 7:36 PM | 8:31 PM | |||||
| 2026-05-29 Friday | 8:11 PM | 1672 | 1076 | 300 | 107.2% of avg Fri | 712 | 364 | 103 | 64.4% | 7:42 PM | 8:32 PM | 17,916 | 17,927 | 11 | -1,189 | |
| 2026-05-30 Saturday | 8:12 PM | 1729 | 854 | 413 | 75.6% of avg Sat | 582 | 272 | 105 | 49.4% | 7:33 PM | 8:23 PM | 16,580 | 15,721 | -859 | -1,402 | |
| 2026-05-31 Sunday | 8:12 PM | 1557 | 952 | 327 | 104.1% of avg Sun | 667 | 285 | 85 | 61.1% | 7:33 PM | 8:33 PM | 20,659 | 20,142 | -517 | -1,365 | |
| 2026-06-01 Monday | 8:13 PM | 1609 | 762 | 391 | 85.9% of avg Mon | 501 | 261 | 71 | 47.4% | 7:39 PM | 8:34 PM | 20,452 | 20,211 | -241 | -1,617 | |
| 2026-06-02 Tuesday | 8:13 PM | 1436 | 639 | 514 | 70.2% of avg Tue | 436 | 203 | 72 | 44.5% | 7:47 PM | 8:32 PM | 19,993 | 19,646 | -347 | -1,105 | |
| 2026-06-03 Wednesday | 8:14 PM | 986 | 164 | 327 | 19.1% of avg Wed | 129 | 35 | 6 | 16.6% | 6:58 PM | 8:38 PM | 20,622 | 20,410 | -212 | -800 | |
| 2026-06-04 Thursday | 8:14 PM | 1352 | 557 | 420 | 55.4% of avg Thu | 342 | 215 | 51 | 41.2% | 7:39 PM | 8:34 PM | 18,552 | 17,981 | -571 | -1,130 | |
| 2026-06-05 Friday | 8:14 PM | 1524 | 803 | 393 | 80% of avg Fri | 600 | 203 | 102 | 52.7% | 7:49 PM | 8:24 PM | 18,038 | 18,356 | 318 | -465 | |
| 2026-06-06 Saturday | 8:15 PM | 2522 | 1397 | 671 | 123.7% of avg Sat | 814 | 583 | 148 | 55.4% | 7:40 PM | 8:35 PM | 16,443 | 15,516 | -927 | -1,180 | |
| 2026-06-07 Sunday | 8:15 PM | 1724 | 1075 | 278 | 117.6% of avg Sun | 648 | 427 | 124 | 62.4% | 7:46 PM | 8:31 PM | 20,502 | 19,995 | -507 | -1,116 | |
| 2026-06-08 Monday | 8:16 PM | 1458 | 996 | 221 | 112.3% of avg Mon | 664 | 332 | 81 | 68.3% | 7:42 PM | 8:42 PM | 20,181 | 19,864 | -317 | -1,751 | |
| 2026-06-09 Tuesday | 8:16 PM | 1775 | 885 | 471 | 97.2% of avg Tue | 609 | 276 | 68 | 49.9% | 7:34 PM | 8:39 PM | 20,484 | 20,068 | -416 | -1,240 | |
| 2026-06-10 Wednesday | 8:16 PM | 944 | 140 | 484 | 16.3% of avg Wed | 0 | 140 | 0 | 14.8% | 8:54 PM | 20,760 | 20,606 | -154 | -887 | ||
| 2026-06-11 Thursday | 8:17 PM | 1196 | 536 | 330 | 53.3% of avg Thu | 472 | 64 | 15 | 44.8% | 7:35 PM | 8:40 PM | 20,785 | 20,998 | 213 | -357 | |
| 2026-06-12 Friday | 8:17 PM | 6 | 0 | 4 | 0% of avg Fri | 0 | 0 | 0 | 0% | 17,139 | 17,309 | 170 | 229 | |||
| 2026-06-13 Saturday | 8:17 PM | 1808 | 1257 | 98 | 111.3% of avg Sat | 788 | 469 | 138 | 69.5% | 7:46 PM | 8:41 PM | 16,180 | 15,191 | -989 | -606 | |
| 2026-06-14 Sunday | 8:18 PM | 1302 | 677 | 304 | 74% of avg Sun | 269 | 408 | 57 | 52% | 8:02 PM | 8:47 PM | |||||
| 2026-06-15 Monday | 8:18 PM | 1651 | 802 | 505 | 90.4% of avg Mon | 522 | 280 | 91 | 48.6% | 7:41 PM | 8:36 PM | |||||
| 2026-06-16 Tuesday | 8:17 PM | 1638 | 892 | 412 | 97.9% of avg Tue | 588 | 304 | 66 | 54.5% | 7:46 PM | 8:37 PM | |||||
| 2026-06-17 Wednesday | 8:17 PM | 1650 | 943 | 371 | 109.6% of avg Wed | 693 | 250 | 68 | 57.2% | 7:42 PM | 8:37 PM | |||||
| 2026-06-18 Thursday | 8:18 PM | 1844 | 1095 | 334 | 108.9% of avg Thu | 666 | 429 | 84 | 59.4% | 7:38 PM | 8:43 PM | |||||
| 2026-06-19 Friday | 8:18 PM | 2337 | 673 | 667 | 67.1% of avg Fri | 196 | 477 | 87 | 28.8% | 7:08 PM | 8:43 PM | |||||
| 2026-06-20 Saturday | 8:18 PM | 2232 | 1267 | 661 | 112.2% of avg Sat | 721 | 546 | 163 | 56.8% | 7:44 PM | 8:34 PM | |||||
| 2026-06-21 Sunday | 8:18 PM | 2496 | 1369 | 387 | 149.7% of avg Sun | 773 | 596 | 121 | 54.8% | 7:40 PM | 8:45 PM | |||||
| 2026-06-22 Monday | 8:19 PM | 1489 | 919 | 326 | 103.6% of avg Mon | 579 | 340 | 76 | 61.7% | 7:45 PM | 8:40 PM | |||||
| 2026-06-23 Tuesday | 8:19 PM | 1797 | 1019 | 371 | 111.9% of avg Tue | 652 | 367 | 84 | 56.7% | 7:41 PM | 8:41 PM | |||||
| 2026-06-24 Wednesday | 8:19 PM | 1540 | 869 | 421 | 101% of avg Wed | 562 | 307 | 101 | 56.4% | 7:52 PM | 8:32 PM | |||||
| 2026-06-25 Thursday | 8:19 PM | 1875 | 1210 | 280 | 120.3% of avg Thu | 829 | 381 | 75 | 64.5% | 7:38 PM | 8:43 PM | |||||
| 2026-06-26 Friday | 8:19 PM | 1776 | 1224 | 275 | 122% of avg Fri | 833 | 391 | 94 | 68.9% | 7:48 PM | 8:43 PM | |||||
| 2026-06-27 Saturday | 8:19 PM | 1872 | 1017 | 519 | 90.1% of avg Sat | 661 | 356 | 93 | 54.3% | 7:49 PM | 8:44 PM | |||||
| 2026-06-28 Sunday | 8:19 PM | 1632 | 1189 | 79 | 130% of avg Sun | 793 | 396 | 144 | 72.9% | 7:35 PM | 8:35 PM | |||||
| 2026-06-29 Monday | 8:19 PM | 1695 | 900 | 436 | 101.5% of avg Mon | 615 | 285 | 105 | 53.1% | 7:41 PM | 8:36 PM | |||||
| 2026-06-30 Tuesday | 8:20 PM | 1752 | 888 | 544 | 97.5% of avg Tue | 510 | 378 | 103 | 50.7% | 7:46 PM | 8:41 PM | |||||
| 2026-07-01 Wednesday | 8:20 PM | 1293 | 770 | 290 | 89.5% of avg Wed | 496 | 274 | 64 | 59.6% | 7:42 PM | 8:42 PM | |||||
| 2026-07-02 Thursday | 8:20 PM | 1695 | 1032 | 311 | 102.6% of avg Thu | 647 | 385 | 75 | 60.9% | 7:43 PM | 8:43 PM | |||||
| 2026-07-03 Friday | 8:20 PM | 2140 | 1209 | 500 | 120.5% of avg Fri | 737 | 472 | 117 | 56.5% | 7:43 PM | 8:38 PM | |||||
| 2026-07-04 Saturday | 8:20 PM | 1923 | 1062 | 484 | 94.1% of avg Sat | 596 | 466 | 127 | 55.2% | 7:44 PM | 8:49 PM | |||||
| 2026-07-05 Sunday | 8:20 PM | 1993 | 1074 | 522 | 117.5% of avg Sun | 685 | 389 | 92 | 53.9% | 7:36 PM | 8:41 PM | |||||
| 2026-07-06 Monday | 8:19 PM | 1402 | 827 | 287 | 93.2% of avg Mon | 486 | 341 | 83 | 59% | 7:47 PM | 8:42 PM | |||||
| 2026-07-07 Tuesday | 8:19 PM | 1591 | 768 | 389 | 84.3% of avg Tue | 530 | 238 | 51 | 48.3% | 7:43 PM | 8:43 PM | |||||
| 2026-07-08 Wednesday | 8:19 PM | 1822 | 1024 | 426 | 119% of avg Wed | 671 | 353 | 65 | 56.2% | 7:43 PM | 8:48 PM | |||||
| 2026-07-09 Thursday | 8:19 PM | 1629 | 1083 | 241 | 107.7% of avg Thu | 708 | 375 | 92 | 66.5% | 7:54 PM | 8:44 PM | |||||
| 2026-07-10 Friday | 8:19 PM | 993 | 385 | 349 | 38.4% of avg Fri | 344 | 41 | 5 | 38.8% | 6:55 PM | 8:35 PM | |||||
| 2026-07-11 Saturday | 8:19 PM | 2369 | 1046 | 832 | 92.6% of avg Sat | 660 | 386 | 68 | 44.2% | 7:40 PM | 8:50 PM | |||||
| 2026-07-12 Sunday | 8:19 PM | 1522 | 998 | 248 | 109.1% of avg Sun | 652 | 346 | 93 | 65.6% | 7:46 PM | 8:46 PM | |||||
| 2026-07-13 Monday | 8:19 PM | 1874 | 1003 | 519 | 113.1% of avg Mon | 747 | 256 | 53 | 53.5% | 7:47 PM | 8:47 PM | |||||
| 2026-07-14 Tuesday | 8:18 PM | 1926 | 1191 | 383 | 130.8% of avg Tue | 874 | 317 | 94 | 61.8% | 7:42 PM | 8:42 PM | |||||
| 2026-07-15 Wednesday | 8:18 PM | 1754 | 988 | 442 | 114.8% of avg Wed | 714 | 274 | 59 | 56.3% | 7:48 PM | 8:43 PM | |||||
| 2026-07-16 Thursday | 8:18 PM | 1564 | 1009 | 271 | 100.3% of avg Thu | 641 | 368 | 105 | 64.5% | 7:39 PM | 8:39 PM | |||||
| 2026-07-17 Friday | 8:18 PM | 2023 | 1178 | 457 | 117.4% of avg Fri | 725 | 453 | 94 | 58.2% | 7:44 PM | 8:44 PM | |||||
| 2026-07-18 Saturday | 8:17 PM | 2224 | 1225 | 498 | 108.5% of avg Sat | 763 | 462 | 115 | 55.1% | 7:45 PM | 8:40 PM | |||||
| 2026-07-19 Sunday | 8:17 PM | 1706 | 933 | 398 | 102% of avg Sun | 636 | 297 | 75 | 54.7% | 7:41 PM | 8:41 PM | |||||
| 2026-07-20 Monday | 8:17 PM | 1427 | 887 | 246 | 100% of avg Mon | 602 | 285 | 92 | 62.2% | 7:41 PM | 8:41 PM | |||||
| 2026-07-21 Tuesday | 8:16 PM | 1940 | 1090 | 446 | 119.7% of avg Tue | 744 | 346 | 74 | 56.2% | 7:37 PM | 8:37 PM | |||||
| 2026-07-22 Wednesday | 8:16 PM | 2297 | 1334 | 546 | 155% of avg Wed | 773 | 561 | 155 | 58.1% | 7:33 PM | 8:38 PM | |||||
| 2026-07-23 Thursday | 8:15 PM | 1656 | 996 | 335 | 99% of avg Thu | 739 | 257 | 54 | 60.1% | 7:38 PM | 8:38 PM | |||||
| 2026-07-24 Friday | 8:15 PM | 1761 | 1149 | 284 | 114.5% of avg Fri | 811 | 338 | 95 | 65.2% | 7:44 PM | 8:34 PM | |||||
| 2026-07-25 Saturday | 8:14 PM | 1956 | 1164 | 365 | 103.1% of avg Sat | 694 | 470 | 123 | 59.5% | 7:35 PM | 8:35 PM | |||||
| 2026-07-26 Sunday | 8:14 PM | 21 | 0 | 0 | 0% of avg Sun | 0 | 0 | 0 | 0% |