Visitors Count

Visitors Count

This page has data on the number of visitors we get each night at Mallory Square. The lower charts also include data about Keys tourism in general.

Daily Foot Traffic With Tourism Layers

Total/Rate Traffic SettingsDate range for the total and per-minute charts
Latest 3 days Applies to the total/rate charts. No date-range limit.
Flawed Data days are hidden unless Include Flawed Data days is checked.

Mallory Square Total Traffic Counts

Mallory Square Traffic Counts Per Minute

Foot Traffic HeatmapNumber of moments with visitor count over the threshold on the average day Expand to load half-month traffic density
Loading will start when this section opens.
Attendance FactorsCan be used to seasonally adjust Sunset Attendance predictions in the Long Term Monthly Tourism Data chart
DayVsWeek compares each Sunset Attendance value with the average of the previous 7 available days. MonthVsYear compares each monthly Sunset Attendance average with the nearest available 12-month baseline, using prior months first and following months when needed. Flawed Data dates are excluded from these factors. The displayed factors are normalized so the strongest weekday and strongest month are each 100%. Current scope: 2021-04-03 through 2026-09-09.
Factor Mon Tue Wed Thu Fri Sat Sun
DayVsWeek 88% 91% 88% 89% 95% 100% 89%
Factor Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
MonthVsYear 63% 90% 69% 69% 78% 59% 37% 64% 76% 100%
Show attendance factor details
Factor Period Records Sum Of Factors Attendance Factor Average Baseline Size Completeness
DayVsWeek Monday 56 5,397% 88% 6.9 days Incomplete: some rows used fewer than 7 prior days
DayVsWeek Tuesday 57 5,659% 91% 6.9 days Incomplete: some rows used fewer than 7 prior days
DayVsWeek Wednesday 56 5,355% 88% 6.9 days Incomplete: some rows used fewer than 7 prior days
DayVsWeek Thursday 53 5,171% 89% 7.0 days Incomplete: some rows used fewer than 7 prior days
DayVsWeek Friday 51 5,269% 95% 7.0 days Incomplete: some rows used fewer than 7 prior days
DayVsWeek Saturday 51 5,570% 100% 7.0 days Complete 7-day baselines
DayVsWeek Sunday 51 4,977% 89% 6.9 days Incomplete: some rows used fewer than 7 prior days
MonthVsYear January 1 87% 63% 12.0 months Complete 12-month baselines
MonthVsYear April 1 124% 90% 12.0 months Complete 12-month baselines
MonthVsYear May 2 190% 69% 12.0 months Complete 12-month baselines
MonthVsYear June 2 190% 69% 12.0 months Complete 12-month baselines
MonthVsYear July 2 213% 78% 12.0 months Complete 12-month baselines
MonthVsYear August 2 163% 59% 12.0 months Complete 12-month baselines
MonthVsYear September 2 103% 37% 12.0 months Complete 12-month baselines
MonthVsYear October 1 87% 64% 12.0 months Complete 12-month baselines
MonthVsYear November 1 105% 76% 12.0 months Complete 12-month baselines
MonthVsYear December 1 137% 100% 12.0 months Complete 12-month baselines
Table of daily dataDate range set in Daily Foot Traffic Settings
Date Sunset Total Traffic Counts Sunset +/-2 Hours Mallory 4 AM-2 PM (2.70 avg) Sunset Attendance vs Weekday Average % Of Weekly Visitors 2 Hours Before Sunset 2 Hours After Sunset 10-Min Exit Spike % Of Daily Traffic During Sunset Attendance Median Before Sunset Median After Sunset FDOT Northbound FDOT Southbound FDOT South - North FDOT 3-Day South - North
2026-09-09 Wednesday 7:37 PM 7 0 6 0% of avg Wed 0 0 0 0%
2026-09-08 Tuesday 7:38 PM 684 357 202 41.2% of avg Tue 251 106 24 52.2% 6:59 PM 7:54 PM
2026-09-07 Monday 7:39 PM 1198 569 374 74.7% of avg Mon 361 208 50 47.5% 7:09 PM 7:59 PM
2026-09-06 Sunday 7:40 PM 1086 1009 0 114.4% of avg Sun 661 348 121 92.9% 7:08 PM 7:58 PM
2026-09-05 Saturday 7:41 PM 0 0 0 0% of avg Sat 0 0 0 %
2026-09-04 Friday 7:42 PM 0 0 0 0% of avg Fri 0 0 0 %
2026-09-03 Thursday 7:43 PM 0 0 0 0% of avg Thu 0 0 0 %
2026-09-02 Wednesday 7:44 PM 0 0 0 0% of avg Wed 0 0 0 %
2026-09-01 Tuesday 7:45 PM 0 0 0 0% of avg Tue 0 0 0 %
2026-08-31 Monday 7:46 PM 0 0 0 0% of avg Mon 0 0 0 %
2026-08-30 Sunday 7:47 PM 0 0 0 0% of avg Sun 0 0 0 %
2026-08-29 Saturday 7:48 PM 0 0 0 0% of avg Sat 0 0 0 %
2026-08-28 Friday 7:49 PM 0 0 0 0% of avg Fri 0 0 0 %
2026-08-27 Thursday 7:50 PM 302 6 179 0.6% of avg Thu 6 0 0 2% 6:26 PM
2026-08-26 Wednesday 7:51 PM 918 460 259 55.7% of avg Wed 288 172 46 50.1% 7:21 PM 8:16 PM
2026-08-25 Tuesday 7:52 PM 1040 464 375 53.5% of avg Tue 311 153 42 44.6% 7:20 PM 8:15 PM
2026-08-24 Monday 7:53 PM 1222 597 360 78.3% of avg Mon 377 220 79 48.9% 7:14 PM 8:09 PM
2026-08-23 Sunday 7:54 PM 914 432 235 49% of avg Sun 330 102 31 47.3% 7:14 PM 8:14 PM
2026-08-22 Saturday 7:55 PM 1598 907 379 81.8% of avg Sat 581 326 118 56.8% 7:28 PM 8:13 PM
2026-08-21 Friday 7:56 PM 1337 865 222 84.7% of avg Fri 507 358 114 64.7% 7:28 PM 8:13 PM
2026-08-20 Thursday 7:57 PM 1626 583 825 59.6% of avg Thu 361 222 63 35.9% 7:17 PM 8:17 PM
2026-08-19 Wednesday 7:57 PM 1304 753 312 91.1% of avg Wed 468 285 105 57.7% 7:26 PM 8:16 PM
2026-08-18 Tuesday 7:58 PM 1228 615 362 70.9% of avg Tue 372 243 79 50.1% 7:26 PM 8:16 PM
2026-08-17 Monday 7:59 PM 1008 575 217 75.4% of avg Mon 327 248 80 57% 7:30 PM 8:20 PM
2026-08-16 Sunday 8:00 PM 1381 848 228 96.1% of avg Sun 528 320 103 61.4% 7:29 PM 8:19 PM
2026-08-15 Saturday 8:01 PM 1657 954 427 86% of avg Sat 551 403 119 57.6% 7:33 PM 8:18 PM
2026-08-14 Friday 8:02 PM 1801 1069 347 104.6% of avg Fri 640 429 132 59.4% 7:23 PM 8:23 PM
2026-08-13 Thursday 8:02 PM 1431 875 217 89.4% of avg Thu 601 274 93 61.1% 7:27 PM 8:22 PM
2026-08-12 Wednesday 8:03 PM 1318 816 217 98.8% of avg Wed 543 273 84 61.9% 7:36 PM 8:26 PM
2026-08-11 Tuesday 8:04 PM 1560 960 362 110.7% of avg Tue 617 343 100 61.5% 7:31 PM 8:26 PM
2026-08-10 Monday 8:05 PM 1498 836 386 109.7% of avg Mon 484 352 112 55.8% 7:30 PM 8:20 PM
2026-08-09 Sunday 8:06 PM 1439 910 278 103.2% of avg Sun 576 334 104 63.2% 7:34 PM 8:24 PM
2026-08-08 Saturday 8:06 PM 2126 1139 534 102.7% of avg Sat 608 531 110 53.6% 7:39 PM 8:34 PM
2026-08-07 Friday 8:07 PM 1856 1171 352 114.6% of avg Fri 691 480 114 63.1% 7:28 PM 8:28 PM
2026-08-06 Thursday 8:08 PM 2343 1186 567 121.2% of avg Thu 707 479 97 50.6% 7:32 PM 8:38 PM
2026-08-05 Wednesday 8:08 PM 1620 1012 270 122.5% of avg Wed 755 257 100 62.5% 7:32 PM 8:22 PM
2026-08-04 Tuesday 8:09 PM 2010 1136 454 131% of avg Tue 770 366 95 56.5% 7:31 PM 8:31 PM
2026-08-03 Monday 8:10 PM 1071 570 277 74.8% of avg Mon 412 158 51 53.2% 7:41 PM 8:26 PM
2026-08-02 Sunday 8:10 PM 1826 1019 439 115.5% of avg Sun 667 352 82 55.8% 7:30 PM 8:35 PM
2026-08-01 Saturday 8:11 PM 1891 1327 285 119.7% of avg Sat 850 477 110 70.2% 7:39 PM 8:44 PM
2026-07-31 Friday 8:11 PM 2259 1335 448 130.7% of avg Fri 728 607 145 59.1% 7:39 PM 8:34 PM
2026-07-30 Thursday 8:12 PM 1603 1116 267 114.1% of avg Thu 713 403 135 69.6% 7:38 PM 8:33 PM
2026-07-29 Wednesday 8:13 PM 1793 1247 276 150.9% of avg Wed 789 458 114 69.5% 7:42 PM 8:32 PM
2026-07-28 Tuesday 8:13 PM 1758 1124 309 129.6% of avg Tue 756 368 67 63.9% 7:32 PM 8:37 PM
2026-07-27 Monday 8:14 PM 1980 1060 465 139.1% of avg Mon 741 319 48 53.5% 7:26 PM 8:41 PM
2026-07-26 Sunday 8:14 PM 1689 1034 312 117.2% of avg Sun 664 370 71 61.2% 7:40 PM 8:30 PM
2026-07-25 Saturday 8:14 PM 1956 1164 365 105% of avg Sat 694 470 123 59.5% 7:35 PM 8:35 PM
2026-07-24 Friday 8:15 PM 1761 1149 284 112.5% of avg Fri 811 338 95 65.2% 7:44 PM 8:34 PM
2026-07-23 Thursday 8:15 PM 1656 996 335 101.8% of avg Thu 739 257 54 60.1% 7:38 PM 8:38 PM
2026-07-22 Wednesday 8:16 PM 2297 1334 546 161.5% of avg Wed 773 561 155 58.1% 7:33 PM 8:38 PM
2026-07-21 Tuesday 8:16 PM 1940 1090 446 125.7% of avg Tue 744 346 74 56.2% 7:37 PM 8:37 PM
2026-07-20 Monday 8:17 PM 1427 887 246 116.4% of avg Mon 602 285 92 62.2% 7:41 PM 8:41 PM
2026-07-19 Sunday 8:17 PM 1706 933 398 105.8% of avg Sun 636 297 75 54.7% 7:41 PM 8:41 PM
2026-07-18 Saturday 8:17 PM 2224 1225 498 110.5% of avg Sat 763 462 115 55.1% 7:45 PM 8:40 PM
2026-07-17 Friday 8:18 PM 2023 1178 457 115.3% of avg Fri 725 453 94 58.2% 7:44 PM 8:44 PM
2026-07-16 Thursday 8:18 PM 1564 1009 271 103.1% of avg Thu 641 368 105 64.5% 7:39 PM 8:39 PM
2026-07-15 Wednesday 8:18 PM 1754 988 442 119.6% of avg Wed 714 274 59 56.3% 7:48 PM 8:43 PM
2026-07-14 Tuesday 8:18 PM 1926 1191 383 137.4% of avg Tue 874 317 94 61.8% 7:42 PM 8:42 PM
2026-07-13 Monday 8:19 PM 1874 1003 519 131.6% of avg Mon 747 256 53 53.5% 7:47 PM 8:47 PM
2026-07-12 Sunday 8:19 PM 1522 998 248 113.2% of avg Sun 652 346 93 65.6% 7:46 PM 8:46 PM
2026-07-11 Saturday 8:19 PM 2369 1046 832 94.3% of avg Sat 660 386 68 44.2% 7:40 PM 8:50 PM
2026-07-10 Friday 8:19 PM 993 385 349 37.7% of avg Fri 344 41 5 38.8% 6:55 PM 8:35 PM
2026-07-09 Thursday 8:19 PM 1629 1083 241 110.7% of avg Thu 708 375 92 66.5% 7:54 PM 8:44 PM